Monday, November 17, 2008

WeLEAD- Communications and Message

On Saturday, November 8th, we had our second WeLEAD session of the year. The topic of this session was Communications & Message. The day opened with introduction. All of our WeLEADers were introduced to Julia Piscitelli, the Women & Politics Institute’s new (non-interim) Assistant Director. Julia has previously served on the Young Women Leaders Board, and is very familiar with the WeLEAD program.

Julia began with a short refresher on the importance of message. She was followed by Denice Zeck, Executive Director of American Forum, and Sui Lang Panoke, Director of Development and Outreach at MediaForum. Sui Lang is a WeLEAD alumna from the Class of 2006-2007. These two extraordinary women gave a presentation of writing op-eds and how to use them to effectively communicate your message.

Young Women Leaders Board members Anne Marie Hauser and Amaya Smith gave a few short presentations on creating an effective Media List, how to properly pitch reporters, and how to write press releases.

During the lunch hour, our WeLEADers heard from Amy Holmes, Conservative Political Commentator on CNN. She spoke about her life story and how she has accomplished so much at such a young age.

Our final panel of the day was moderated by YWLB member, Liz Chadderdon. The panelists, Amaya Smith, Amy Cantu, Account Executive for Levick Strategic Communications, LLC, Emily Lawrimore, Press Secretary at the Department of Commerce, and Rachel Racusen, Democratic Communications Director for the House Committee on Education and Labor. These women spoke of the myriad of career opportunities in the field of communications in Washington.